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2008 National Tourism Week - Business Luncheon Event

Tuesday, May 13, 2008

11:30 am - 1:00 pm

Cocoanut Grove, 400 Beach Street, Santa Cruz

The Santa Cruz Chamber of Commerce and the Santa Cruz County Conference and Visitors Council are pleased to introduce featured keynote speaker:

Chip Conley Founder and CEO of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow.

Chip and his management team at Joie de Vivre plan to bring new insight and energy to the recently renamed Santa Cruz Dream Inn, Santa Cruz's premier ocean front lodging property.  In his remarks, Chip shared some of his unique business philosophy detailed in his latest book, which was inspired by legendary psychologist Abraham Maslow, and how Maslow's theory of the Hierarchy of Needs can be adapted into a new psychology of business, inspiring peak performance and transforming relationships.

following the luncheon, Chip signed copies of his book.

Click here to view the flyer.