
Sarah Sherwood, Executive Director of Silicon Valley Women in Business, will share her experience founding and leading a 1500-member organization--what it took to launch SVWB; what motivated her to form the organization and what she has learned over six years. She will touch on why it is so important for women to network and what you can do to make the most of your experience.
As a publicist for 16 years, she'll share some secrets with us on how to promote yourself and/or your businesses in 2007, what has changed and how public relations is a different craft from marketing.
Sarah Sherwood has been consulting since 1998 after a successful tenure at Stanford Hospital & Clinics, Edelman Worldwide and Ruder Finn. She has fifteen years of experience in public relations and promotional campaigns. Her innovation and creativity in the field has won the confidence of colleagues in Chicago, Washington, D.C. and the San Francisco Bay Area.
© 2007, Santa Cruz Chamber of Commerce